Salasel is a B2B e-marketplace transforming HORECA wholesale procurement in Saudi Arabia. We’re digitizing a SAR 40B+ Market that's heavy on manual intervention, fragmented supplier relationships, opaque pricing, and logistical chaos. Salasel digitizes that by offering restaurants a unified procurement platform with smart RFQs, consolidated deliveries, and seamless digital financing. We’ve launched our MVP, generated SAR 1M GMV during the pilot test, partnered with some key suppliers/clients/business-partners, secured pre-seed funding, and are now raising SAR 3.75M pre-seed bridge to scale in Riyadh, Jeddah, and the Eastern Province. Our 3-year goal is SAR 230M GMV, yielding ~SAR 23M in ARR, supported by strong unit economics (LTV/CAC up to 8.5x) and a seasoned founding team that has 50+ years of combined experience in supply chain, technology, and fintech.